Buy any 2 of Grey Cover & get 10% off
Buy any 3 or more of Grey Cover & get 25% off
Presale: Grey Cover
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As a hairdresser, I know it's time to rethink what we can offer our customers to easily touch up their roots at home. This is not only due to time constraints but also for economic reasons. Many of the options available in stores lack quality and often give poor results, as well as being less environmentally friendly to rinse out in the shower. That’s exactly why I created LA Hair and developed Grey Cover – a hair color that combines professional quality with ease of use at home.
I have also limited the range to just nine shades that suit most people, thanks to the incredibly balancing technology behind it. This makes it easier for you to choose.
Grey Cover provides 100% coverage of gray hair and creates natural, cool shades without red, yellow, or orange pigments. It leaves the hair soft, incredibly shiny, and with a natural, salon-quality look.
Developed by me, a hairdresser and colorist with 25 years of experience, this color meets the highest standards – both for salon use and to ensure my customers feel confident using it at home. The product is vegan, environmentally friendly, and hypoallergenic, with a focus on sustainability and health for both you and the planet.
With Grey Cover, you can feel confident that your hair will always look amazing, whether you style it at home or in my salon.
Tip: "Always choose a shade one step darker for your roots than your lengths for the most natural result."
Buy more & save up to 25%
Buy more & save up to 25%
Choose any 2 of Grey Cover & save 10%
Choose any 3 or more of Grey Cover & save 25%
Discount is automatically applied
Also Bought Together
Developed by Swedish hairdresser/colorist
Gentle to the hair
From 9 to 1 = Blonde to black
Choose your color
Grey Cover by LA Hair Color is a specialized product designed to blend and soften the appearance of gray hair while maintaining a natural look. It offers nine versatile shades, ensuring there’s an option to suit various hair tones. The product uses advanced coloring technology for easy application, focusing on gray roots and minimizing risks like overly golden or blue tones. It’s ideal for refreshing hair color between salon visits and can be customized for different levels of gray coverage by adjusting the water ratio during preparation. Grey Cover delivers a polished and professional finish, even for at-home users.
Developed in Sweden. Made in Italy.
100% grey coverage without suprises
LA Hair Cover is a permanent hair color and contains the same peroxide used in Swedish salons by hairdressers and colorists. It's the latest technology within hair color and is now in a liquid form for easy application.
About us
My name is Sofia Stenholm and I am the founder of LA HAIR!
During my 20+ years as a hairdresser, I’ve repeatedly heard my clients ask for a better way to freshen up their grey hair between salon visits. Many don’t have the time or budget to visit the salon as often as they’d like. At the same time, the options available in stores are far from perfect. Metal-based hair dyes often damage hair quality, don’t always cover gray effectively, and sometimes produce unwanted results—like red pigments on gray roots. Additionally, the vast and confusing range of shades can make it feel impossible for customers to choose the right color.
That’s why I decided to create Grey Cover—a series of nine base shades that provide 100% gray coverage without surprises. The colors are natural, cool, and balanced, delivering an even and professional result. These are the exact same colors I use in my salon, developed to meet the highest standards for both hair quality and the environment. Our colors are vegan-friendly, hypoallergenic, and crafted with care to minimize their impact on nature.
As hairdressers, we must take responsibility and offer our clients better options for at-home use—products that not only deliver fantastic results but also care for both their hair and the planet. Grey Cover is my solution to this problem.
Developed in Stockholm
Inspired by Los Angeles
